Founder, Feeling Mutual
Tom Woodnutt is founder of the Insight and Strategy consultancy Feeling Mutual. He gathers insight for brands to inspire marketing and innovation. He has written for the likes of Admap and the Financial Times. Clients range from Sony Electronics to easyJet, Wall Street Journal and BBC. He works closely with the consumer psychologist Patrick Fagan to help clients turn ‘mind into money’, by integrating psychological theory and research methods.