London-based fitness brand who pioneered the boutique pay-as-you-go studio movement in 2009. Since then the brand has expanded to include 4 locations across the city.
Joan originally from New Zealand studied Business, specialising in Marketing and Finance at Central Otago University in NZ, before starting a career in Radio prior to moving to London in 2004. In London, Joan worked in Advertising before meeting business partner Pip Black in 2007.
Together with Pip Black the two set out to build a brand which would encourage fit, healthy living through high energy and fun-filled classes. Frame has been operating for 8 years and proven the new fitness model is both profitable and can diversify into many areas including apparel, equipment and education. Frame is now set for further expansion with 2 new locations in the new year.