Jayne is passionate about brands and has been lucky enough to have worked with some of the most exciting ones worldwide, including Guinness, Budweiser, Mars, M&S, & Aurora Fashion. She is a future-orientated, results-focused brand and digital expert with a proven track record in balancing strategic vision with execution to drive results. She combines customer insight and digital innovation to deliver new, exciting ways of marketing to brand communities.

Since setting up her own consultancy business 4 years ago, she has worked with a wide range of retailers to re-shape their business models. She is currently working with the leadership team at Mothercare, leading the development of a new global brand proposition