In this blog, we endeavour to translate (or at least relate) McKinsey & Company’s 5 elements of marketing’s new golden age into 5 success criteria for the modern Retailer.
These days, companies realize the importance of getting their message out on social media to consumers. We look at 7 U.S. ecommerce sites that are eating the social cake.
Increasingly consumers, especially those of the millennial generation, are demanding a much shorter buying journey, we investigate how connecting with customers across channels, helps meet those expectations.
At Retail Recharged we want to create an event where retail innovation will not only be the main topic but will also be central to the event itself.
Retail has always been a competitive battleground – one in which only the fittest survive. You could be on-stage helping demonstrate how your technology helps survival.
Gone are the days when an online merchandiser would sit in front of their search and merchandising engine, manually creating rules for the placement of products and content. Real-time personalisation is key to building a competitive advantage.
This year’s inaugural innovation event, ‘Retail Recharged’ is taking place on Tuesday the 20th of October 2015 at RBS HQ, Bishopsgate London. We’ve condensed the content of what most would deliver over two days into one exciting half-day format.