The modern day consumer is on the receiving end of near constant advertising, persistent reminders and notifications. This creates a significant challenge for retailers and brands, trying to connect with their customers. Not only do they have a plethora of channels to try and communicate across, but they also need their audience to engage with a personalised, timely and relevant message.
Customers seek convenience and instant gratification but research more before their purchases – on average consumers will now use 12 sources of research before making a purchase, up from 5 in 2010.
Modern customers are used to getting what they want, when they want it and at the price they see as reasonable. This means that retailers who fail to deliver will often find themselves ignored and marginalised.
The challenge is to seamlessly integrate disparate sources of customer data (including age, gender, location, previous searches etc) that’s spread across an ever-increasing number of channels, and integrate it (in real-time) into an advertisers media campaign.
Driving customer acquisition and conversion is becoming harder as technology reduces the cost of entry into an already overcrowded market. Brands are striving to set themselves apart from the masses by building that emotional connection with their audience. Creatives and messaging still play a pivotal role but now they are combined with what was historically an impossible dream of a true one-2-one data relationship with each and every user.
That’s where Ve Interactive come in. The multi-award winning global technology company is at the forefront of the industry, helping brands create a seamless, enriching experience for their customers. By combining data insight and a personal understanding of each user, they are removing wasted marketing spend, increasing customer engagement and life-time value.
Across their VePlatform, the brand have created a suite of conversion apps helping online retailers successfully reduce bounce rate, increase customer engagement, minimise website abandonment and drive conversions.