The modern day consumer is on the receiving end of near constant advertising, persistent reminders and notifications. This creates a significant challenge for retailers and brands, trying to connect with their customers.
In this blog, we endeavour to translate (or at least relate) McKinsey & Company’s 5 elements of marketing’s new golden age into 5 success criteria for the modern Retailer.
These days, companies realize the importance of getting their message out on social media to consumers. We look at 7 U.S. ecommerce sites that are eating the social cake.
Increasingly consumers, especially those of the millennial generation, are demanding a much shorter buying journey, we investigate how connecting with customers across channels, helps meet those expectations.
At Retail Recharged we want to create an event where retail innovation will not only be the main topic but will also be central to the event itself.