Improving customer value is everything

The modern day consumer is on the receiving end of near constant advertising, persistent reminders and notifications. This creates a significant challenge for retailers and brands, trying to connect with their customers.

The 5 S’s for Retail Success

In this blog, we endeavour to translate (or at least relate) McKinsey & Company’s 5 elements of marketing’s new golden age into 5 success criteria for the modern Retailer.